What is RRR123?

RRR123, also known as Rivington Roi Rebis, is not just another name in fashion—it’s a mystique-fueled force in the world of avant-garde streetwear. Founded by the low-key but culturally dialed-in designer Scott Sasso (yes, the same mind behind 10.Deep), this label has carved out a very distinct vibe: cryptic, futuristic, cerebral. It’s for those who aren’t just trying to wear clothes—they’re wearing codes, philosophies, and a touch of rebellion.

The Name: A Layered Identity

The name Rivington Roi Rebis might sound like a fashion spell, and honestly? That’s kind of the point.

• Rivington likely nods to the gritty artistic energy of New York’s Lower East Side.

• Roi means “king” in French—suggesting royalty, power, or rule-breaking authority.

• Rebis, a term from alchemy, represents the fusion of opposites into one unified being. So yeah, this name is a whole manifesto in three words.

RRR123 then feels like the cipher version—a numerically coded, streetwear-aligned evolution of the full name. It’s sleek, sharp, and ready to be Googled.

The Design Ethos: Cryptic & Concept-Driven

RRR123 doesn’t do “basic.” The brand’s design DNA leans into symbolism, abstraction, and deeply layered concepts—think esoteric graphics, complex text placements, and unexpected silhouettes. A lot of the pieces read like they belong in a tech dystopia, an art gallery, or a post-capitalist protest. Sometimes all three.

It’s not uncommon to see:

• Custom fonts that look like alien runes

• Designs that reference secret societies, magic, or science fiction

• Color palettes that hit somewhere between tactical gear and neon ravewear

This is not about fast fashion—it’s intellectual drip.

The Audience: Streetwear for the Enlightened

This brand isn’t trying to appeal to the masses—and that’s exactly why it hits hard with its niche audience. RRR123 is for:

• Deep-cut streetwear heads

• People who live for indie drops and hate mainstream hype

• Thinkers, gamers, artists, crypto-anarchists, and future freaks

If you know, you know. If you don’t, you probably scrolled past it thinking it was weird techwear. And that’s fine.

Scarcity & Strategy: The Drop Mentality

Part of what gives RRR123 its cult status is its drop-based approach. Releases are limited, often unannounced, and sell out fast. The brand doesn’t follow fashion week cycles or rely on big marketing budgets—it thrives on mystery, word-of-mouth, and community buzz.

The Verdict: Why RRR123 is One to Watch

RRR123 is more than just a label. It’s a philosophy wrapped in fabric, daring you to look deeper and decode the message. It combines art, mysticism, and urban realism in a way that feels both ancient and futuristic. In a world where everyone’s chasing trends, RRR123 is building a universe.

This isn’t fashion for the faint of heart—it’s a whole movement.